How Google Helping Retailers For Business In Festive Season 2020
Google being the epitome of dynamicity how couldn’t have made some changes to help retailers doing business in the 2020 holiday season. Online shopping, pandemic, and the holiday season are all going hand in hand.
Consumers are indeed awaiting lucrative deals on the products they planned to buy in this season. At the same time, eCommerce businesses await an opportunity to clear their stock and ramp in some good revenue. So a little push is all that was needed to ace this arrangement.
In the US, with the Festive Season approaching, Google has provided certain changes in its search options for better reach of a company’s listed products and better access to information for a consumer.
Buying Trends On Google
It is now evident that Google is including e-commerce services in its search engine for better user experience and expanding its overall scope of services. With this, Google aims to be a direct manufacturer to the consumer chain with Google playing the role of intermediaries.
Google has even found sellers with the best prices so that consumers can have a value for the money shopping experience. Also, a user has an option of paying through the payment information that’s already stored and secured with Google. This already provides them with a sharp competitive edge.
Google Shopping Ads to Appear In Search Results
This is the direct advantage that Google has for helping retailers for doing business in the holiday season 2020. In this, the top shopping deals by them are being highlighted in search results as an effort to boost the visibility of retailers while also ensuring that the user gets the best available deals.
Now retailers can highlight their promotion offers in the search results. Just imagine the scenario where the best deal you have for your consumers is out there on Google and that too highly accessible by them. Won’t your revenue shoot up?
For US enterprises, Google has made it easier for them to post promotions and even significantly decreased their approval time. Earlier, as you might now, for promotions, you need to fill out a form, but now they are automatically enabled for all US retailers. The approval time has also brought down from days to hours so that enterprises can cater to the current demand in the best way.
Now with this, even the annotations like sale, offer, deal of the day, and more are available for the search results. This provides transparency and refined reach for a business. Overall, Google will highlight promoted products across the following surfaces:
- Ads in Google Shopping
- Free listings in Google Shopping
- Google Images (mobile only)
- Local inventory ads in search results
Few More Additions And Important Statistics
Google will also be providing an update in November that will share a better on-sale and promotions report with the retailers. But to take advantage of these deeper reporting capabilities, retailers will have to tag their promotional inventory with custom labels.
The reports will have information about the data of impressions and clicks for these tagged products across the shopping ads and free product listings. So now retailers will not have a refined reach but more in-depth report insights for evaluating their performance and making adjustments.
With the launch of these updates, Google even shared interesting and motivating statistics for the retailers:
US holiday shoppers will hold off on buying gift items until they’re on sale 0
Global shoppers say they turn to Google to find the best deal 0
US holiday shoppers bought from at least one brand last holiday season that they hadn’t before 0
US holiday shoppers are starting to shop earlier to avoid out-of-stock items 0
Google has made it’s strategies clear for helping retailers in doing business during the holiday season 2020. Now the US retailers only need to optimize for the same and enjoy doing business at peak. EmpowerD is a digital marketing firm with proven experience in this field and we are always open for communication with business enthusiasts who want to ace in the market.