Why is It the Correct Time To Improve SEO for Your eCommerce Website?
We are assuming you have an online store as you landed upon this article of ‘Improve SEO for e-commerce website’ Before moving further let’s have a couple of general brainstorming sentences. Currently, who is visiting your online store?
- The ones who have visited your offline store.
- The ones to whom you were recommended by someone.
- The ones who know about you or the work you do.
If your answer to the above question is limited to these three points or even less, then your online store is in urgent need of a good SEO expert! Let’s ponder over another question, ‘Who all can visit your website?’
- Firstly everyone (unless you have kept some restrictions).
- Everyone who is searching online about the products/services you sell.
- Everyone consuming content online for the product/service you sell.
Can you imagine the limitless business growth if the above three points come true for your online store, this is the reason why it is important to invest in SEO for your e-commerce website.
Some Statistics For eCommerce SEO
A study by SEMrush examining 13 e-commerce verticals found that 5 (music, books, furniture, home & garden, electronics) were dominated by organic search, and for all 13 organic and direct accounted for 80% of all traffic.
And since ~95% of people don’t go past the first page, getting to the top of the line is the only way to get real results. (Again, this varies, but mostly holds true.)
Content marketing is my personal favorite kind of marketing. There’s the stats… 45% of marketers say blogging is their #1 strategy 70% of people would rather learn about a company through an article than an advert 68% of consumers feel more positive about a brand after consuming content from it. Here are some stastics;
What Is SEO
Search Engine Optimization is the process of improving the quality and quantity of organic traffic on your website. With this, the term ‘organic’ means the visitors who have landed not through a paid article, AD, or more.
The most cost-effective way of generating high traffic is optimizing the current and future content on the website and other web sources through keywords, and more, this is why it is called Search Engine Optimization.
Digital Marketing Throughout Pandemic
If you have followed our blog posts, you know that since the start of the year we have been stressing on the importance of digital marketing throughout the pandemic.
With the predictions of second, third and more waves of the Novel CoronaVirus, it can be assumed that there’s always a possibility of lockdown. If not, but it will still take at least a year for people to be like they were before the pandemic.
The pandemic has closed everyone behind doors and made them more familiar with the screens. It is observed as well as reported by many consumer research agencies that as the economy strengthens consumer expenditure on smartphones, computers, wifi, internet, and online subscriptions will have marginally increased than before.
As the consumers have turned themselves to screens and are looking for almost everything today online, then don’t businesses need to market themselves online as well? Big enterprises and MNCs have precise digital marketing strategies to leverage this change of habit of consumers.
Small and medium businesses around the world in their best capacity are working hard to survive, grow, and expand, during this period. Digital marketing can do the trick for them by establishing an online presence and positively affecting their sales.
The trend will even continue post-pandemic, as don’t we humans have always shown the habit of being adaptive to technology and sticking to it? This point further increases the importance of digital marketing for businesses. For enterprises all around the world, market dominance can today be achieved through the internet in the most cost-effective ways.
Tips To Plan For Effective SEO
Whether an in-house digital marketing team or a digital marketing agency, tips to plan for effective SEO are always appreciated but indeed following are just tips that help in effective planning and their effect on result is more of indirect rather than direct.
1. In-depth Research
In today’s time, with so much information available and being communicated, research is the key and primary aspect of every plan and every strategy.
The analysis of SEO of one’s own brand is the first step of research. You need to know or be made to get know about the performance of your website, individual web pages, content structure, keyword positioning, backlinks, and more.
After that, competitor analysis is equally important to know why/why not your competitors are getting good results, what they are doing & what they are not, and their strategies.
Next step is to research what’s trending and being greatly responded to by Google (the leading search engine that you’ll target). The type of activities being done, the kind of content being positively responded to, and sources that provide quality backlinks.
2. Choose Experience
Whether In-house team or a digital marketing agency, you shall always choose experience. The main reason for this is that SEO is a highly dynamic and ever-changing practice. Experienced digital marketers and SEO experts know the direction in which the team shall move forward for the best results.
Along with this, Google enjoys the reputation of constantly changing the algorithms and introducing new features for SEO experts to work with. The experienced professionals will, therefore, know how to adapt to this.
SEO is also a vast and broad field; the page ranking can be optimized by link-building, keywords, metatags, and more. Experience also allows the SEO experts to know and work in different strategies for different types of business, and understanding the world of SEO better.
3. Proper Content Management
This point includes all aspects of contents; creation, optimization, strategy, promotion, sharing, planning, and more. Content and SEO go hand in hand; your SEO team/agency shall include quality content providers, i.e. graphic designer and content writers.
Today content isn’t just words but images, audio, and video as well. The launch of Google Discover and Google Web Stories is a step by Google for moving forward to more visually rich search engine features. For this, you surely need good coordination between the graphic designing team and content writers.
There’s a rise in sharing statistics as well; infographics are also in demand and trend. These points are enough to acknowledge the fact that having proper content management is a long-term tool of business growth.
There are plenty of reasons to get convinced with the fact that today is the best time to invest in SEO, but the larger picture of having increased sales and revenue along with an established online presence will also attract you.
The right SEO will automatically bring new and more people to your website, e-commerce portal, and more. Other than unique visitors, it increases the number of repeated visitors on different pages as well. When SEO is done right, you will see an increase in quality traffic, which will lead to more conversions and repeat visitors.
There’s tough news to digest as well, SEO is not a one time deal, and you surely need to keep investing in it as a consistent and continuous practice for getting & maintaining that first-page ranking and record-breaking traffic.
Lastly, there’s no doubt that SEO demands high investments of efforts and time. Still, when done strategically and fundamentally right, the results will provide a great return on investment that you’ll be convinced to keep working on. We hope you are always enhancing your digital presence and establishing an everlasting relationship with consumers!