In the era of digitalization, when companies are investing equal to or more in digital marketing than traditional marketing, even consumers have a more evolved habit of searching for a product/service. Google being the dynamic technological giant, has always stood upon to its expectations. One of the reports and surveys shared by Google mentioned that there's an increasing trend of local intent like searches being...
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With COVID-19 still around, nobody knows how long it will take for the world to accept outdoor lives again. So the enterprises have started promoting themselves through digital marketing. Indian is known to have a flourishing and vast real estate industry. For sure, it has taken a hit by the ongoing pandemic, but as always, the future of this industry is filled with opportunities and...
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Search Engine Optimization or better known as SEO is the digital marketing technique of increasing the quantity and quality of traffic to your website. In simpler words, organic search engine results. Digital marketers have broken down its definition to make their clients understand the true meaning of SEO, and it's potential. Quality of traffic An organization based on its target customer can attract visitors from all...
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Lately, many enterprises have experienced a sudden increase in their traffic from mobile users. At first, they thought it was because of the increased smartphone users, but digital marketing experts have found out more. Since 2018, Google has been working on Google Discover, which recently launched as a full-fledged update for Google-Search Apps on mobile. In a short time, it has proved to be an...
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Social media is a platform that has given it's users an opportunity to modulate how other users perceive them. Along with individuals, even businesses are also starting to take advantage of it. Today, whether big, medium, small, or micro, almost every enterprise has a social media account. The most successful brands often than to have social media management under well defined and bit flexible social...
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Aren't we as a country and entrepreneurs, focusing on being digital? The COVID-19 pandemic has made us learn that we can thrive digitally if required. Shouldn't the healthcare industry also accept digital practices? The healthcare industry in India is known to be very dynamic and progressive, but traditional marketing approaches are being followed more strictly than the current and innovative ones. In this blog, we...
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